Lori Senecal Shows That It is Important To Be Specific About Goals

People who are looking to succeed in business need to be very specific about what they want. One of the mistakes that people can make when it comes to starting a business is being too general. People need to take the time to make specific goals so that they will have a better chance at succeed. Even more important is the decision on the types of services and products that are going to be offered. When customers see a lot of the specific aspects of the business being handled, they will feel more confident about buying from the company. After all, the company is supposed to know more about the products than the customer should.

The same could be said in the advertising industry. One has to have a plan that is specific when it comes to dealing with clients and their advertising campaign. Fortunately, for Lori Senecal, she is very specific in what she wants for her company. According to Ad Week.com, this is one of the reasons that any advertising company that she joins is going to be successful. She has changed companies that she has started so that they can be more efficient. One of the reasons behind changing the business model is so that people could be better served in a faster way.

Not only is Lori Senecal specific, she is also organized in what she wants to do and how she wants her business to carry out assignments. This is one of the reasons that she has managed to expand her company. While other companies are focused on building a lot of rapport with their clients, Lori Senecal understands that her clients want quick results. Therefore, she keeps everything on a professional level with her company and expects that her workers focus on getting the job done in an efficient manner.

Given her ability to organize everything, she has managed to also multitask when it comes to her company. Therefore, a lot more objectives get accomplished. Given Lori Senecal’s personality, she shows that she is able to figure out her strengths and make the best of them when it comes to business.

Check out her social pages on Twitter and Linked In (https://www.linkedin.com/in/lorisenecal) for more information.

Securus Technologies – The Communications Company

Securus Technologies recently had an experience that few companies have to bother with. GTL, a competitor, made a public claim that their services were better than Securus and the prices were lower. Securus is a leading provider of communications technology to correctional institutions, law enforcement agencies, and safety organizations.


Securus provides services to over 3.400 customers and 1,200,000 inmates and families all over North America. They offer phone plans that work on iPads, Androids, tablets, and landline phone services. One very popular service is the video phone platform that allows both callers to see one another during the call if they both have a web camera hookup on both ends. Also available is the Jail Voicemail, email, and a money transfer service.


The claims made by GTL were boastful and full of false facts and were by no means truthful in any way. Securus countered with an offer to set up a challenge to compare all of the metrics such as pricing and service results, with an independent third party set up to judge the outcome.


For awhile there was a deafening silence from GTL, and then eventually they politely declined to take part in the challenge. It was a foregone conclusion as the facts are difficult to overcome with exaggerations. Once the public knows the truth, the fabrication fades quickly away.


People who were once with GTL and have switched to Securus testify that they are much more satisfied by Securus by a three to one margin. The Securus plans are just great to use and they deliver handsomely what they originally say they will do. People are fickle in nature, and they will not stay with a service that is haphazard and difficult to use.


Securus takes its compliance and delivery processes very seriously because the link between an inmate and his family can mean the difference in how well he deals with his incarceration.