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The Success of Fabletics

For women around the world that wish to not only be active, but also look great while working hard, look no further than Fabletics, a company that was created by Kate Hudson who is a mother, an actress, a model, and now a businesswoman who has created a company that has been dedicated to the average working woman who is always on the go. With a busy life, Kate Hudson understands how hard it can be to balance a job along with family along with looking one’s best. That is why Fabletics has been created in order to help women out on a day to day basis.

 

As an active mother, Kate Hudson has a closet full of athletic gear. However, she noticed that the choices that she had for athletic gear was minimal. Kate Hudson found that she could either purchase the high quality expensive gear or she could purchase the low quality and inexpensive gear. As a result, Kate Hudson decided to create a business that combined the best of both worlds that is not only of high quality, but that is also inexpensive and that can easily be afforded by women who are on a budget yet who also want to live an active life.

 

Kate Hudson not only created the company of Fabletics for women to look and feel great, but also created the company to promote an active and healthy life. Now women can combine fashion and athleticism to fit the curves of the body that bring out inner and outer beauty rather than hide it away. Fabletics is a company that makes sure that women can look and feel great at any point in the day and in any environment. With Kate Hudson, there is no compromising on style, fit, as well as feel.

 

One of the best aspects of this brand is the fact that Fabletics makes it easy to order clothing that is specifically based on the preferences of each individual. When visiting the Fabletics website for the first time, the Lifestyle Quiz is recommended to take because it helps determine what the clothing would be used for specifically. Fabletics is specifically designed for the desired activity, the desired environment, and even for the specific style that the consumer has. Kate Hudson has thought of everything which means that it is no surprise as to how much Fabletics has grown over the short amount of time that it has been in business.

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Fabletics Is Becoming Popular

Not many companies can become so popular so fast as Fabletics has managed. This refers to a luxury brand focused on work-out wear. This is a brand that is being promoted by Kate Hudson.

 

In fact, Kate is a celebrity who has impressed millions of viewers all across the world. She is known for her beauty and poise as well as fitness regimen. She is passionate about her fitness. Hence people expect the same kind of passion in everything that she is endorsing. This is one of the factors that make Fabletics popular.

 

It is a fashion brand being promoted online and through local physical stores too. The brand feels that by having a physical store, a local connect gets built. This is because a physical store will be frequented by those who stay close by. This means the store will be stocking up on goods which cater specifically to that population. In addition, a physical store would also mean more walk-ins. The fact remains that there are still a lot of people who may not be comfortable with doing online shopping. They would like to see the clothes, touch it with their own hands and only then buy it.

 

This is why Fabletics keeps its consumer in mind. They use the same thought in their reverse showroom technique too. Typically customers visit a store. They look around. They see if they like the stuff or not. In case they like it, they will buy. Once this is done, it can be decided to go for a membership or not. In the case of Fabletics, the process is very different. Rather, the customers are made members first. Then they are asked to visit their site or the store. This strategy has worked quite well for Fabletics.

 

They offer the customers VIP membership. A monthly subscription is to be paid here. This allows the members to get a lot of attractive discounts as well as deals. In addition, there will be access to the latest trends that reach the store. This means that the members get information to buy the latest fashion workout wear before anyone else.

 

Fabletics is targeting the high-end segment that is into a fitness regime. They are luxury items. Hence these are for people for whom time is a premium. Hence they have no time for shopping or browsing or even selecting of clothes. This is a mindset that Fabletics understood very well.