Wes Edens Learns From His Own History

Wes Edens is not the kind of investor one imagines spends his tie dwelling on the successes and failures of his past. That is not to say the co-owner of the Milwaukee Bucks basketball team does not learn from his past experiences, as he has shown with the fast learning curve he has undertaken in the NBA.

Looking at the quick upturn in fortunes the Bucks have had under the leadership of the Fortress Investments co-Chair one would think everything Edens has done has worked perfectly in the NBA, but the investor admits he has had to adapt to the demands of professional sports ownership.

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The only experience in sports Wes Edens had to fall back on was his own experience as a skier in his younger days and his backing of the U.S. ski team. Edens seemed to have an understanding of what the Bucks mean to the people of Milwaukee when he joined a consortium of business leaders who purchased the team in 2014. The major fear of fans in 2014 was any new owner would relocate the team out of its tiny Wisconsin market for fans and TV revenues which could be increased in another metro area. Wes Edens was quick to respond to fans and state the team would remain in Milwaukee and play a role in redeveloping the struggling downtown area.

Prior to the arrival of Wes Edens and his ownership team at the Bucks, the franchise was playing in the outdated BMO Harris Bradley Center which was in operations for 30 years before a new arena was opened. Now known as the Fiserv Forum, the arena is the centerpiece of the planned regeneration of the Entertainment District of Milwaukee promised by Edens in 2014. More than 20 acres of vacant land were sourced in downtown Milwaukee which was used to construct the new arena and provide a financial jumpstart to the city as a whole.

Check more about Wes Edens: http://www.nba.com/bucks/bio-wesley-r-edens

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